What is the Key Visual?

Key visual is defined as key graphic elements, which describe a story of a brand in the marketing campaign, with the aim of generating consistent communications with a clear tone and emotion to reach the desire target audience and to increase brand recognition. Otherwise, it can be referred to as a design guideline or visual reference for a branding campaign.

More importantly, key visual will help you to understand which concept, font, typography, and color palette that will be continuously used for the future design and it needs to be consistent in all materials of a brand. Within its consistent concept, your customers will be able to easily identify your brand whenever they see your communication materials in the public. Therefore, key visual will help promote brand recognition successfully and establish long-term relations with clients effectively.