With Japanese Green Tea as their main ingredient and speciality, Chatoki focuses on handcrafting their beverages with quality and taste that is authentically Japanese. Chatoki’s menu of unique drinks is made to suits those who seek an exciting experience with Matcha.

To increase the brand identity and memorable visual outlook for Chatoki, we produced a logo by adopting its concept from a cup, green tea leaves, and Matcha tea whisk in order to show its specialization in green tea. Additionally, to inculcate the healthy habit of drinking green tea, we chose Green as the main color for its key visual since psychologically speaking, the hidden power of Green is about mental and physical relaxation, which is exactly in line with the benefits of drinking green tea. Moreover, we were excited to provide a scope of services including visual concept, layout design, and corporate photography.

• Client: Chatoki
• Sector: F&B
• Design: Logo + Branding
• Year: 2019